I like to think of myself as a Jane of all trades, I can dance, act, write, coach, sing, produce, decorate, twirl batons, and perform cheerleading routines. I’m pretty good at them all BUT when it comes to business I had to hone in on 1 in order to “Be Me For A Living”!
Are you falling in the trap of being a Jane of all trades in your business? Do you feel you can sell to everybody? Do you feel your product/service is for everyone? Finding a niche is one of the best things that you can do for your Beauty/Fashion business & your bank account. In fact, some of the most profitable companies capitalize on niche markets.
If you’re struggling to grow your Beauty/Fashion Biz, you might consider finding a niche!
“Connectivity is the new currency” and your customers/clients are looking for specialized attention in order for them to make a purchase. They want to know you can deliver. If they fall under the niche, it will be easier for them to make a buying decision. Isn’t that the end result, the goal, the answer to your question, the solution to your problems in business? When you find your niche, you will set yourself apart from the competition and can now cater all of your marketing efforts to a specific target audience.
If you niche yourself you stand a greater chance of obtaining “Supermodel Clients”.
If you’re resisting this concept here are a few key benefits of having a niche!
Networking
You can focus on attending events or joining specific groups that cater to your target market. Think of it like a kid in a candy store.
Marketing
You can craft clear and concise marketing messages and your “Pretty Pitch” won’t run flat. Furthermore, we’re bombarded with thousands of marketing messages daily. Imagine what your customer/client sees in a day. When you are clear, you become the solution to their problem. Your message will capture their attention, it will stand out and they will self-select themselves. This is one of the most amazing feelings as a Beauty/Fashion Professional. When you niche your business you increase your chances of customers/clients coming to YOU! How beautiful does that sound?
Sales
You can design products/services around your chosen niche that are tailor made to your target audience. They will feel more secure about their purchase. They will be more compelled to purchase from you than someone who appears as a generalist!
Examples of Niches:
- Fashion Designer- Specializing in Wedding Gowns
- Interior Designer- Specializing in Contemporary Decor
- Makeup Artist-Specializing in Fashion/Runway
- Hairstylist- Specializing in Color
- Food Stylist- Specializing in Deserts
- Beauty Writer- Specializing in Makeup Artistry
- Fashion Writer- Specializing in Couture/Runway
- Fashion Stylist- Specializing in Color
- Fashion Model- Specializing in Catalogue Work
- Broadway Actress- Specializing in Comedy
You can always expand your niche. Marketing 101, you can broaden your horizons after you’ve achieved success in one niche, if you should so desire. Most people are afraid they are limiting their reach. You are never boxed in. As your business evolves, your niche has the option to as well.
It is said that there are a lot of “Riches In Niches”!!!
Do you feel stuck right now, building your Beauty/Fashion business? Would you like more support, referrals & resources? If you want to work in the Glamorous beauty industry, own a profitable business or begin a career in the exciting field of fashion it starts with a plan, a plan to learn how to effectively market your products and services and increase your sales so your brand stands out in style! Today is the day to makeover your business and re-design your life. I invite you to experience a Business Curriculum like none other via my Hot & Sexy Mentorship for the Female Entrepreneur who wants to look sexy, feel beautiful and increase their bank account. I want to mentor you & show you how to make jaw-dropping leaps in your life & business NOW! Stop the drama, running around in circles (not cute!) & work with me so you can obtain the success you deserve. Step into your true feminine power & live “The Glamorous Life”. The Business coach for Fashionistas has arrived www.BillionairessCoaching.com!
©2011 Ungenita Beauty International, LLC.
WANT TO USE THIS ARTICLE IN YOUR EZINE OR WEB SITE? You can, as long as you include this complete blurb with it: After spending 10+ years in Hollywood as an Actress/Dancer/Body Double Ungenita Katrina Prevost learned how to Perfect Her Potential™. Today she is the World’s First Beauty Empowerment Author & Speaker & named “The Tony Robbins of Beauty”. She helps female entrepreneurs bring structure back into their businesses and balance back into their lives by going from “Frazzled To Fabulous”, a simple, easy to implement system that gets results, ultimately improving their lives and businesses. www.UngenitaKatrinaPrevost.com
As a Certified Life Coach & Business Coach with more than 10 years combined experience in the Beauty, Fashion, Wellness and Entertainment Industry. Now fused today with savvy sales & marketing strategies. Ungenita is known as a “guru” who has an enviable reputation for having her finger on the pulse of who’s doing what, where and when in the world of glitz & glamour. She is one of the leading African American women in business today. She specializes in the unique needs of Beauty, Fashion & Wellness professionals which she brilliantly titled “Beauty Makers”, get THE FRAZZLED TO FABULOUS FORMULA now at www.thefrazzledtofabulous.com
