How do you create a brand that empowers women?
It starts with a STRONG BRAND MESSAGE.
•Brand Messaging FIRST
•Visual Branding SECOND RUNNER UP
Don’t make the mistake of doing it in the opposite order.
Online marketing gives us the freedom to express our creativity, share our story and “Glamdiose ideas”.
But …
To communicate powerfully online or at a moment’s notice in public, in a media interview, at a talk, business meeting, cocktail party, networking event, on an unexpected sales call or engaging on social media requires a clear, compelling and articulate BRAND message.
What defines a BRAND MESSAGE?
♦ … It represents YOU.
♦ … It represents WHAT YOU STAND FOR.
♦ … It connects you with your BUYING AVATAR.
♦ … It puts you in a CATEGORY OF ONE.
♦ … It puts MONEY in your wallet.
When you’re unclear on what to say or how to say it. You stumble when it’s time to introduce yourself and lack the communication skills needed to claim your power, authority and voice.
You find it difficult to carry a conversation with anyone, anywhere and at anytime. Intimidation diminishes your confidence round the clock.
Your online presence, impact and thought Leadership remain in STUCK STATUS. You hold back from unleashing the full force of your energy on the market because you rightfully believe “there’s a disconnect between you and your message”.
Another thing to think about …
If you are in a knowledge-based business (think consulting, coaching, advisory or services) and selling “the invisible”, less flowery and “woo woo” works best.
I know it can be tough.
After closing MILLIONS OF DOLLARS worth of products/services in my career I realize my message and communication skills are 100% responsible for my results.
If you don’t believe me I invite you to scroll my Facebook feed and you’ll see I’m clear, compelling and articulate. You will also notice I have a strong view point and there’s nothing “cookie cuter” about what I do.
It has nothing to do with FOLLOWERS, FANS, FRIENDS or LIKES.
I create #WordsThatSELL combined with my extraordinary COMMUNICATION SKILLS … I convert CONVERSATIONS TO CASH!
If you’re tired of being at a loss for words and know your BRAND message is keeping your career in an extended stall pattern.
It’s time to get ruthless about mastering your message.
Here’s what I recommend. Set aside 60 minutes and answer the following questions. Use the answers to create a powerful 30-second introduction.
Here you go!
- What Do You Do AND Who Is It For?
- Who is your BUYING AVATAR (NOT ideal client … this is totally different)?
- What is the problem you solve?
- What are the typical symptoms people experience with that problem?
- What are the common mistakes people make when trying to solve that problem?
- Why are you qualified to help them solve that problem?
- What is your USP?
Remember, it has to be clear, compelling and articulate!
HOT Success,
Ungenita
PS. Would you like a MESSAGE MAKEOVER?
The Message Makeover is a 90-day content immersion where we work with you to develop the core messaging ingredients you need but have been struggling to create on your own.
For more information book a call TODAY!
