In the online marketing world there’s a strategy that marketers use and it’s actually hurting the industry.
“Copy me”
“Do what X guru is doing”
“Model what’s working …”
If you look at most of the marketing messages online.
They lack originality.
Everyone claims to be a “Thought Leader” but it doesn’t look like (or sound like for that matter) much “thought” went into conceptualizing their ideas.
Most of the jargon you see online has been passed down to thousands of commoditized experts and have lost their appeal.
Zero Pizzazz!
Recently, I had a strategy session with a FEMME 500: GOLD member.
She runs a very successful cosmetic company based in Brooklyn, NY. She needed help crafting her pitch for a TV Network.
I helped her create a unique market position.
If you think All I do is “networking”, think again!
She is just one of MANY women I’ve helped “niche down” and become a Category Queen a la Christopher Lochhead. He’s the author of the Silicon Valley business book.
Niche Down: How To Become Legendary By Being Different
“I believe people with the courage to be different, make the biggest difference. If you’re different, I think you’re legendary!
It’s the playbook on How NOT to be another “copy cat” business and instead STAND OUT & thrive as a category king (or queen).
Christopher Lochhead and Heather Clancy describe a research-based approach to thinking about your life and business called “category design.
We are tricked by society into the belief that achieving personal and professional success means fitting in.
This book examines how “legendary entrepreneurs” like Sara Blakely — introduce the world to new ways of thinking and solving problems.
They reveal how to exploit the exponential value of what makes you different vs. the incremental value of what makes you better.
They show you how to conquer a market category that you design, becoming a Category Queen a la U.P.
History will show, people we admire most in the world are original, unique, different.
Oprah.
Steve Jobs.
JK Rowling.
They take risks and put their stake in a new territory.
They do not fit in, they stand out.
They do not compete for attention in the traditional sense.
Working on your marketing without simultaneously “niching down” is classic ‘copy what everyone else is doing’ BS that diminishes your position, authority and credibility as a leader.
If you are done with trying to fit in and you would love to become known for a niche that you own.
Hence: Category Queen a la Christopher Lochhead so you can hit 6 figures and BEYOND.
FEMME 500 is not for everyone. You must be a HOT for success female entrepreneur who takes action, implements and is ready to “Follow Her Different”.
You must be willing to invest in people and yourself. The women I EXCEL at serving already know they are their best investment.
DIFFERENT is the “new black”!
Thanks a TRILLION,
Ungenita
PS. I am here to change lives, NOT drain bank accounts. The proof is in the “Receipts”. Read This Now!
PPS. I’m calling it the secret weapon of modern women. Head straight to iTunes to listen to BILLION DOLLAR ROLODEX podcast.
